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Marketing Lessons from NASA: Pop Culture for Non-Profits

Tricks and tips for keeping your cause on the public’s minds from the worlds most famous space organisation.

NASA’s ability to do anything, from landing a rover on the surface of Mars to capturing massive moon explosions depends on them securing a portion of the US Government’s federal budget. In 1969, the year of the moon landing, 2.31% of federal spending went towards the space program. In 2012, contributions to NASA…

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Posted by Laura Oxley on May 23, 2013 at 5:11pm

Filling the Google Reader Void: 7 New Content Curation Tools

At the heart of today’s marketing strategy lies Content. Online content in the form of website copy and blogs demonstrate business's own expertise, build credibility and establish an engaged base of loyal customers. In the wake of Google Reader’s retreat from the blogosphere, we’ve assembled and assessed the best content curation tools in the virtual box.

According to recent stats from Demand Metric, across the board marketers spend over 25% of…

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Posted by Laura Oxley on May 23, 2013 at 4:30pm — 1 Comment

Content, SEO and social media news: fortnightly round-up

Welcome to your fortnightly round-up of all of the latest content, SEO and social media news. You can see the original weekly round-up pieces, plus many more blogging and content articles on Write My Site's blog. If you'd like to get in touch with the author, you can email Eleanor at eleanor.jones@writemysite.co.uk.

Yahoo! to purchase Tumblr for…

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Posted by Eleanor Jones on May 22, 2013 at 11:08am — 1 Comment

Hidden Tribes – Surprising Ways to Get Your Brand Out There

Marketing professionals often talks about tribes, referring to potential followers; but they’re not necessarily a singular block of definable people.

A target audience is useful in focusing your marketing, however, sometimes your product or service gets picked up by a group of people that you’d never have expected to be interested in it, or perhaps they’re appreciating it for reasons you didn’t anticipate. While you may not be prepared to market to them specifically, they…

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Posted by Laura Oxley on May 17, 2013 at 4:07pm — 4 Comments

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Klara Foltynova commented on Laura Oxley's blog post Filling the Google Reader Void: 7 New Content Curation Tools
"Does anyone have an experience with Scoop.it? The idea seem really great, does it have an iPad app?"
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Klara Foltynova commented on Eleanor Jones's blog post Content, SEO and social media news: fortnightly round-up
"Really interesting blog! It's grea to have allt he news in one article. Easy to keep on the…"
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Content, SEO and social media news: fortnightly round-up

Welcome to your fortnightly round-up of all of the latest content, SEO and social media news. You…See More
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