Is email marketing dead in 2012?

Email marketing is NOT dead. As marketers we just have to be smarter about reaching our audience. You are obviously reading this for a reason. Maybe you have seen a decline in response rates and are questioning the effectiveness of email marketing altogether. Well, I’m going to explore a few ways to jumpstart your email [...]

How to set up your first Google Adwords campaign

First things first, set SMART goals for your Adwords campaign. You need to set specific, measurable, attainable, realistic, and timely goals so you know what you want to accomplish.   Now go to adwords.google.com and set up your account. Verify your email address and “create your first campaign.”   Campaign type: 1)     Search network only [...]

Kill your darlings, not your clients

I never thought I’d say this but Good on you Katie Price. You fake eyelashed, hair extended, grey matter reduced beauty you.   The artist (sic) formally known as Jordan said yes to having her Twitter account ‘hijacked’ by Snickers in the boldest stunt of 2012 so far.   The former page 3 girl tweeted about [...]