blur Marketing

Tricks and tips for keeping your cause on the public’s minds from the worlds most famous space organisation.

NASA’s ability to do anything, from landing a rover on the surface of Mars to capturing massive moon explosions depends on them securing a portion of the US Government’s federal budget. In 1969, the year of the moon landing, 2.31% of federal spending went towards the space program. In 2012, contributions to NASA…

At the heart of today’s marketing strategy lies Content. Online content in the form of website copy and blogs demonstrate business's own expertise, build credibility and establish an engaged base of loyal customers. In the wake of Google Reader’s retreat from the blogosphere, we’ve assembled and assessed the best content curation tools in the virtual box.

According to recent stats from Demand Metric, across the board marketers spend over 25% of…

Welcome to your fortnightly round-up of all of the latest content, SEO and social media news. You can see the original weekly round-up pieces, plus many more blogging and content articles on Write My Site's blog. If you'd like to get in touch with the author, you can email Eleanor at eleanor.jones@writemysite.co.uk.

Yahoo! to purchase Tumblr for…

Marketing professionals often talks about tribes, referring to potential followers; but they’re not necessarily a singular block of definable people.

A target audience is useful in focusing your marketing, however, sometimes your product or service gets picked up by a group of people that you’d never have expected to be interested in it, or perhaps they’re appreciating it for reasons you didn’t anticipate. While you may not be prepared to market to them specifically, they…