4 Ps of Marketing – time for a rewrite

As marketers we’ve all at some point learnt those 4 Ps – Product, Price, Place and Promotion – to drive our marketing efforts. But let’s be truthful, they’re great when we’re starting a new product process, or when we’re in detailed planning and strategy mode. How relevant are they to today’s digital world where agility [...]

Pinterest: A Marketing Treasure

Pinterest may not be as well known as other networking sites, but it is consistently increasing in popularity and marketing value.   Pinterest operates differently from other social networking sites on the web. Whether the users are individuals or corporate representatives, they can share the content that “interests” them with the worldwide web. Users can [...]

Reasons to smile on the high street

The words local government and innovation don’t normally appear in the same sentence. Mainly because of the widely held perception of local government as an unwieldy machine that spews our ted tape and  ties the hands of industry.   Yet dig a little deeper and you will find some truly innovative partnership work between the [...]